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Case Study - Greenwich Council Poll Card

Client Brief:

The Royal Borough of Greenwich has over 113,000 residential delivery addresses in the borough running from Woolwich in the north to the Eltham in the south and Greenwich in the west to Thamesmead in the east. The Council’s electoral services team were looking for a cost effective, reliable solution for the upcoming poll card mailings covering the 2016 London mayoral election, a by-elections and the 2016 EU referendum. The print and production of the poll cards was also moving in house so the solution needed to be workable within the Council’s print facility.

London Letterbox Marketing Solution:

Working with the Council’s electoral services and print teams, London Letterbox implemented a solution which, importantly, involved only two key changes for Greenwich - namely changing the postage paid impression on each item and producing the polling cards by Greenwich’s 120 polling districts before bagging and labelling the poll cards for collection. The deliveries were carried out in the required time frame by London Letterbox’s staff under their OFCOM regulated postal operator’s licence (CL160).

Greenwich Council Said:

The project started by focusing on the mayoral election and, following the successful delivery of the initial phase, quickly expanded to include a by-election and the EU referendum. The Council’s Assistant Director for Performance, Communications and Electoral Services said:
‘The London Letterbox solution was simple and straightforward to implement and their team were on hand both during implementation and throughout the distribution to answer any queries we had. By using London Letterbox’s postal service we were able save over 40% on our postage costs whilst at the same time seeing a reduction in the number of non-distribution complaints we had received in previous years. I would not hesitate to recommend London Letterbox’s mail service.’

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