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The Benefits of Leaflet Distribution
Leaflet distribution - also known as letterbox distribution, door drop distribution, door to door, leafleting or unaddressed mail – takes your message directly into peoples’ homes and businesses.

It is a widely used customer acquisition tool, used by 80% of the UK’s top 100 advertisers. It is a very effective media for distributing magazines, newsletters, catalogues, product samples and regulated communications.

Market research shows door to door distribution has an important place as part of the modern media mix:

87% of households remember receiving specific leaflets
84% of households would respond to a money off coupon or online code
45% of households keep leaflet offers for future use
93% of customers like receiving product samples and offers delivered through their door

To create a successful door to door campaign there are three key areas to consider - your target market, the creative and offer and delivery.

At London Letterbox Marketing we’ll help you create and plan your campaign before providing flexible, reliable and timed delivery to your target market.

Data Sources: Royal Mail Fresh Minds Research (2011) & The Direct Marketing Association

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